Which Prop Firms Are Actually Growing
Estimated search traffic for every prop firm we track, with one and three month change. Estimates, not measurements, and we say so on every number.
Search Traffic Leaderboard
Ranked on estimated organic search traffic worldwide. Click any firm for its full history.
Each column is visits summed over that period, against the same period before it. Search traffic is estimated once a month, so the windows are whole months: 30D is July 2026, 90D is the three months to July 2026, and 12M is the twelve to it — 10 on record so far, filling to a full year on its own. A percentage appears once both windows are complete.
Tracked, but No Figure This Month
4 of 124 firms. Named here rather than shown as empty rows — and it is never zero.
Usually their sign-up runs through a third-party checkout, so there is no single site of their own to measure. Absence from the table is not a judgement on the firm.
How the Traffic Score Works
Three inputs, momentum only. Firm size is deliberately excluded. Open any firm to see its own breakdown.
What goes in
Momentum45%
The 90-day change — long enough to ignore one noisy month, short enough to still be current.
Consistency35%
Share of months that went up on the one before. Climbing every month beats spiking once and drifting.
Direction20%
The 30-day change, so a firm that has just turned is caught rather than carried by its own history.
A score built on a small base is pulled toward the middle of the scale — the same discipline that dims a percentage resting on a handful of visits, so a firm going from four visits to seven cannot top a table above firms moving in six figures.
Score bands
A flat firm scores 50 by construction. 5 firms have no score at all — nothing to measure is not the same as measuring badly, so it is left blank rather than zeroed.
Size is deliberately left out. Being big is not the same as growing — ranking on traffic alone would re-list the industry's largest brands in the same order every month and tell you nothing you could not read off the column beside it. The score measures direction, so a small firm climbing steadily outranks a giant sliding backwards. Every figure it is built from is on the row, and the traffic itself is one column to the left.
Growing and Paying Are Different Questions.
A firm can climb search rankings for a year while its payouts slow to a crawl. The Payout Tracker reads settlement records straight off the chain, so the two pages answer different things.
How This Tracker Works
Three things separate this from a firm's own growth claims.
Estimates, not measurements
Each figure is modelled from the keywords a domain ranks for and the search volume behind them. Nobody outside a firm can measure its traffic, so treat a single month as an approximation and the trend as the signal.
Complete months only
The month in progress is always partial, so comparing against it would show the whole sector falling when nothing had happened. August 2026 is excluded until it ends.
Small numbers are marked, never hidden
Every change is published however small the firm. But a percentage on a tiny base swings wildly, so those are dimmed and their visit count highlighted. Nothing is withheld — you just know which figure to lean on.
Read This Before Quoting Any Number
- These are estimates, not measurements. Organic traffic figures are modelled from a domain's ranked keywords and their search volumes. They are directionally useful and individually imprecise.
- This page does not measure visits. No source here has access to any firm's analytics. Nothing on this page counts people arriving at a website.
- Search is one channel. Firms running mainly on paid ads, affiliates, Discord, YouTube or partner traffic will look smaller here than they are. A low figure is not evidence of a small firm.
- A missing firm is not a failing firm. Some firms run sign-up through a third-party checkout, so there is no single site of their own to measure. They are named above the methodology rather than shown as empty rows.
- Ranking is on the data only. No commercial relationship, discount deal or affiliate arrangement can move a firm's position on this page.
- Listing is not an endorsement, and nothing on this page is financial advice.
Method. Estimated organic search traffic is licensed from a third-party search data provider and pulled for every tracked domain worldwide, rather than for a single country. Figures cover complete calendar months only. Changes compare one finished month against another and are published at every size; where either month falls under 1,000 estimated visits the percentage is dimmed and the visit difference carries the weight. Every pull is stored with its timestamp, so any figure here can be traced to the run that produced it. Where a firm operates several domains we track one canonical domain; firms are welcome to tell us which domains they want counted, and we will review a mapping, but we will not adjust an estimate on request.