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Alex Firdaus is Head of Media at FinMedia Group and lead editor at FundedTrading.com. He has traded crypto since 2014, through three full market cycles, which is where his interest in funding models and payout mechanics started. Before moving into prop firm coverage he spent close to a decade as a Google search quality rater, with additional experience evaluating results for Bing, then worked in SEO consulting. He has led FundedTrading.com's content and search strategy since 2022, and reads firm rule pages directly rather than working from other reviews. His coverage focuses on drawdown calculation, payout eligibility, consistency rules and prop firm due diligence.