We've Reviewed 100+ Prop Firms.
We Built the Media They Advertise On.
Who Better to Help You Launch One?
FundedTrading B2B gives aspiring prop firm operators something no generic consultant can: three years of live industry data, a network of vetted vendors, and a media platform your future traders are already reading.
First call is free. No commitment required.
Most new prop firms spend months trying to get noticed.
You start with an audience.
Distribution is the problem that kills new prop firms, not the tech or the challenge model. Traders don't trust firms they've never heard of. Affiliates won't promote brands with no credibility signals. And organic search doesn't work until you've been around long enough to build authority.
We've spent three years building the media infrastructure that prop firms need to get found. When you work with us, that infrastructure is already pointing at you from day one.
Why This Is Different
Most of what passes for "prop firm consulting" is either a white-label tech vendor calling itself a launch partner, or a former trader with a slide deck and no industry relationships. Neither is what you actually need.
FundedTrading.com has been under the hood of this industry since 2022. We've reviewed challenge structures, dissected payout mechanics, tracked which PSPs work and which disappear, watched firms build their reputation and watched others destroy it in a single Reddit thread. That's not research. That's three years of watching the industry operate in real time.
When you work with FundedTrading B2B, you're not buying a template or a checklist. You're buying access to the people, the data, and the platform that the industry already uses to evaluate prop firms except now it's working for you, not against you.
"The biggest problem for new prop firms isn't the tech or the risk engine. It's distribution. Nobody hears about you, nobody trusts you, and nothing else matters until you solve that. That's the problem we built FundedTrading B2B to fix."
- Karol Chempa, CEO, FinMedia GroupWhat We Help You With
Every engagement is scoped to where you are. Some clients arrive with capital and a concept. Others already have a platform and need distribution. The work changes the access doesn't.
Challenge structure, drawdown rules, account tiers, profit splits, and scaling logic designed from the ground up using data from 100+ real firms, not theory.
Tech providers, white-label platforms, liquidity providers, and payment solutions. We've done the vetting. You skip the cold outreach and walk into warm conversations.
Your firm gets listed, reviewed, and featured across our network from day one. Not a press release nobody reads actual placement in front of traders who are actively comparing prop firms right now.
We map out the keyword landscape, show you where the search opportunities are, and advise on how to structure your content to rank. You build it we tell you exactly what to build and why it works.
Not legal advice but we know the questions that catch new operators off guard before they become expensive problems. Jurisdiction, entity structure, T&Cs: we flag the gaps and connect you with the right people.
We work with affiliates, influencers, and trading communities across the niche. Getting introductions to the right ones early can compress months of distribution work into weeks.
Want to know if this is the right fit?
30 minutes. We'll tell you exactly what we can do for your situation or be straight with you if we can't.
How It Works
Free Discovery Call
We learn where you are and what you're trying to build. If it's a fit, we move forward. If it isn't, we'll tell you that too.
Scoped Proposal
We put together a clear proposal based on the call what we'd cover, what gets delivered, and what it costs. No surprises.
Vendor & Platform Introductions
We make the connections that would otherwise take months to arrange tech, PSPs, risk tools, and the right people at each.
Launch With Media Behind You
Your firm goes live with a review, listings, and coverage already in place across our properties. Not three months later. Day one.
Post-Launch Growth Support
Affiliate introductions, content advisory, newsletter placements, and strategic support as you scale past launch into a firm with real volume.
With FundedTrading B2B vs. Going It Alone
| What You Need | On Your Own | With FundedTrading B2B |
|---|---|---|
| Industry knowledge | Research from scratch, no baseline | ✓ 3 years of live data across 100+ firms |
| Tech vendor access | Cold outreach, months of unvetted calls | ✓ Warm introductions to providers we know |
| PSP relationships | High rejection rate for unknown new firms | ✓ Context and credibility behind your approach |
| Media coverage at launch | Zero. You're an unknown brand with no trust signals | ✓ Listed, reviewed, and featured across 6 properties |
| SEO & content direction | Guess what to build or hire separately | ✓ Clear advisory on what to prioritise and why |
| Model design guidance | Guesswork or expensive generic legal opinions | ✓ Structured around patterns from 100+ real firms |
| Affiliate introductions | Start from zero with an unproven brand | ✓ Direct introductions to active partners in the niche |
What You Actually Need to Start a Prop Firm
A lot of operators underestimate how many moving parts go into a prop firm launch. Here's what you're actually dealing with and where things go wrong.
Capital
Most modern prop firms run on challenge-fee revenue from day one you're not funding trader accounts with your own capital at scale. But you still need operating capital for platform setup, compliance, marketing, and payouts. Firms that undercapitalise the launch phase hit walls fast, usually right when momentum is starting to build.
Technology
At minimum: a challenge management platform, a trading platform (MT4/MT5 or proprietary), a risk monitoring system, and a payment solution that works in your target markets. These can be white-labelled or built. Both have real tradeoffs that depend on your budget, timeline, and long-term roadmap and we'll walk through them with you.
Legal and Compliance Structure
Jurisdiction selection, entity structure, and terms of service that hold up under scrutiny. Regulatory exposure varies significantly depending on where you operate and where your traders are based. This is not the place to copy someone else's T&Cs and hope for the best.
A Challenge Model That Actually Makes Sense
Challenge rules, profit splits, drawdown limits, scaling plans, and payout conditions need to be clear, fair, and sustainable as a business. The firms that collapse are almost always the ones that designed their challenge to be nearly impossible to pass short-term challenge fee revenue, long-term reputation destruction. We've seen this pattern enough times to know exactly how it plays out.
Distribution
Your brand needs to appear in front of traders who are actively looking for a funded account. That means SEO, affiliate partnerships, social proof, and media coverage. Most new firms treat distribution as an afterthought. By the time they realise it's the actual problem, they've already spent months going nowhere. It should be baked into the plan from before you launch which is exactly what working with us gives you.
How Engagements Work
Every engagement is scoped individually. There's no off-the-shelf package because the work varies considerably depending on where you are pre-launch, mid-build, or already live and trying to get traction.
You book a call, we understand your situation, and if there's a fit we come back with a clear proposal: what we'd cover, what gets delivered, and what it costs. Nothing is agreed before that conversation happens.
Business model design, vendor introductions, compliance orientation, and media setup so you go live with credibility already behind you, not months of trying to build it after the fact.
For firms that are live but stalling. Media placements, affiliate introductions, SEO advisory, and distribution strategy to get traction moving in the right direction.
Pricing is discussed once we understand your situation.
Frequently Asked Questions
How much does it cost to start a prop firm?
It depends considerably on the tech stack, jurisdiction, and whether you're licensing or building. A realistic baseline for a challenge-model prop firm with white-label technology is $30,000 to $100,000+ for setup, excluding ongoing operational costs. The discovery call is the right place to get a number that's actually based on your specific plan.
Do I need a trading background to start a prop firm?
No. You need to understand the business model, the risk mechanics, and the regulatory landscape but many of the operators behind successful mid-sized prop firms come from business, marketing, and tech backgrounds. What matters is whether you can build and operate a business credibly and treat your traders fairly.
What makes FundedTrading B2B different from hiring a business consultant?
A general business consultant doesn't know what a two-step challenge is, why drawdown rules affect your PSP relationships, how prop firm affiliate economics work, or how to get your firm reviewed in the media your future traders actually read. We do. The industry context isn't a nice-to-have it's most of the value.
Can you help if my firm is already launched?
Yes. A lot of firms get through the build phase and then stall at distribution no real search presence, no affiliate relationships, no media coverage. That's a fixable problem. Book a call and we'll scope what it would take to move the needle.
Do you take equity in the firms you work with?
No. Engagements are fee-based. We have no interest in your ownership structure no equity, no revenue share. We're here to help you build it, not to own a piece of it.
What markets do you cover?
We work with operators globally. We have particular depth in Southeast Asia, the Middle East, and European-based firms targeting international traders. Jurisdiction selection is part of the scoping conversation.
How do I know you won't review my firm negatively on FundedTrading.com?
Our editorial team and our B2B consulting operate independently that separation is what keeps FundedTrading.com credible and worth being listed on. Reviews reflect the actual trader experience. If you're building something that stands behind its traders, that's not something you'll need to worry about. If you're not, that's also useful to know before you spend the money.
You Could Figure This Out Alone.
Or You Could Start With the People Who Already Know How It Works.
Book a free 30-minute call. We'll tell you honestly what we can do for your situation and what it would look like if we worked together.
Or reach us at [email protected]