MyFundedFutures Ends Affiliate Program
MyFundedFutures, a key player in the futures prop trading space, is shutting down its affiliate program. This move mirrors a recent decision by Topstep, another major firm in the industry. The reason? Compliance.
In a message to affiliates, MyFundedFutures outlined the growing need for tighter control over how its brand is being promoted. Affiliates, especially smaller ones, are hard to monitor. Ensuring they adhere to proper advertising standards has become a challenge.
Why Compliance Matters
The regulatory environment surrounding affiliate marketing is tightening. MyFundedFutures is responsible for how its affiliates present the company to potential clients. As part of their compliance efforts, the firm is focusing on controlling the messaging. Unmonitored affiliates make it difficult to ensure that promotions align with regulatory standards.
Affiliate Program Changes
As of October 31st, affiliates who haven’t generated at least 50 purchases since the program’s launch will be removed. The company is clear: these accounts will be shut down, and final payouts processed before that date. It’s a significant change that will impact many smaller partners.
Industry Impact
This decision comes after Topstep, another leading prop trading firm, made similar adjustments to its affiliate model. It’s a sign of the times. Compliance and regulatory pressure are reshaping how these firms market their services. MyFundedFutures, like Topstep, is taking a more active role in ensuring proper representation.
What It Means for Affiliates
- Affiliates generating fewer than 50 purchases are being phased out.
- Compliance concerns are driving the change.
- Like Topstep, MyFundedFutures is taking more control over its brand and messaging.
As compliance becomes more critical, firms are rethinking how they work with third-party promoters. For MyFundedFutures, the solution is clear: a tighter grip on affiliate marketing to ensure all promotions align with the firm’s standards. Affiliates will need to adapt or risk being left behind.
