FundedTrading, the prop trading research and comparison platform within FinMedia Group, received the Best Prop Firm Comparison Platform award at the London Prop Trading Expo 2026. Organised by Investing Expos, the event took place on 23 and 24 October at Old Billingsgate in London.
The recognition comes four years after FundedTrading began operating in 2022. During that period, the platform has developed its presence through articles, prop firm reviews, interviews and conversations with people across the industry, with an emphasis on helping traders research the companies and programmes available to them.
In his announcement following the award, Karol Cempa, CEO of FinMedia Group, thanked Investing Expos for the recognition and the FinMedia Group team for its work behind the platform. He described earning trust through useful work as a continuing priority.
Four Years of Research and Industry Coverage
Since its launch, FundedTrading has combined editorial coverage with resources for researching and comparing prop firms. Its reviews examine details such as trading rules, platforms and trader feedback, while its prop firm comparison tool allows users to select specific firms and products for a side-by-side comparison.
That level of detail matters when traders are evaluating programmes with different requirements. A firm's overall proposition can depend on the particular account or challenge being considered. Organising information around those products gives readers a more practical basis for identifying differences and deciding what to investigate further.
FundedTrading also participated in the London event as an Official Media Partner. The partnership formed part of its wider engagement with traders, prop firm operators and the businesses supporting the industry, extending the platform's connection with the sector beyond its published reviews.
Editorial Responsibility and Commercial Transparency
Cempa's announcement placed particular emphasis on the responsibilities that come with publishing information traders may use in their research.
“For me, taking journalism seriously means checking information, asking questions and being clear about the difference between editorial coverage and commercial promotion,” he wrote. “Those are the standards I want us to be judged against.”
For a comparison platform, this distinction helps readers understand the context in which information is presented. Reviews, company interviews and promotional placements serve different purposes, and readers need clarity about the material they are using to assess a firm.
FundedTrading's published affiliate disclosure explains that the platform earns commissions through certain links. It states that affiliate rates and advertising spend are excluded from its scoring criteria, and that firms cannot pay to rank higher. The policy also states that reviews are approved under a named reviewer.
These published commitments provide readers with a reference for assessing the platform's approach. Cempa's message reinforces the need to apply those standards through the everyday work of researching, questioning and presenting information clearly.
A Role for Traders and Prop Firms
Cempa described FundedTrading's role as serving two audiences whose interests both require attention.
For traders, the platform aims to make research and comparison more useful by bringing together information about firms and their trading conditions. The editorial task includes explaining relevant differences clearly enough for readers to consider how a programme relates to their own requirements.
For prop firms, both emerging and established, the platform offers opportunities to explain their products and how they operate. Reviews, interviews and industry conversations can help readers understand those propositions and give companies space to address questions about their offering.
Serving both audiences calls for fair representation alongside careful questioning. A company needs its products described accurately, while a trader needs enough detail to assess what those products involve. Cempa identified taking both interests seriously as central to FundedTrading's work.
Continued Improvement After the Award
The London recognition marks a milestone in FundedTrading's development. Cempa's response kept the emphasis on the work ahead, including the continuing responsibility to earn readers' trust and provide information they find useful enough to return to.
“The award is welcome recognition. Now we keep improving,” he wrote.
That direction centres on the quality and clarity of the platform's information, the usefulness of its research experience and continued dialogue with the industry. Cempa also welcomed exchanges of ideas and discussions about working with FundedTrading or FinMedia Group. Industry participants interested in that conversation can contact FinMedia Group.
