How FundedTrading Supported the London Prop Trading Expo 2026 as an Official Media Partner

The London Prop Trading Expo 2026 was held on 23 and 24 October at Old Billingsgate, London. The Expo brought together traders, prop firms, technology providers, and businesses across the prop trading industry.

As an Official Media Partner, FundedTrading promoted the event across its publishing platforms and audience channels. The campaign highlighted opportunities to attend, meet industry participants, and engage with participating firms, before and during the two days in London.

FundedTrading was named Best Comparison Platform at the London Prop Trading Expo Awards 2026. The award was presented during the Expo at Old Billingsgate.

FundedTrading lets traders compare prop firms side by side, check verified payout data, and read trader reviews before they buy a challenge. You can see how firms line up in the prop firm comparison tool.

FundedTrading published dedicated coverage announcing its Official Media Partnership and introducing the Expo to its readers. Articles outlined the event dates, venue, programme, and opportunities for traders and businesses to meet in person.

Coverage then ran across the wider FinMedia Group ecosystem. In total, the Expo appeared in 9 articles and event pages across 5 FinMedia Group sites, plus a homepage feature on FinMediaGroup.com. Each placement gave readers the event details and a route to register, on sites that reach traders, prop firm operators, and industry vendors.

Website banners on FundedTrading added further visibility, with the Expo promoted on site for 3 months leading up to the event.

FundedTrading supported the Expo through five email broadcasts covering the media partnership, event updates, giveaways, and reminders alongside other industry content.

Together, these emails recorded 24,575 deliveries, 6,906 opens, and 2,297 clicks.

More than 1,500 traders joined FundedTrading's Expo giveaways, featuring trading accounts supplied by partner prop firms with a combined account size of $2,467,000.

Traders entered through the FundedTrading giveaway hub, and each entry put a partner firm in front of a trader who was already looking at the Expo. Email and social posts drove traffic to the giveaways throughout the campaign.

Social media and video content highlighted practical reasons to visit the Expo.

Trader-facing content focused on meeting prop firms directly, asking questions before choosing a challenge, exploring giveaways, and discovering the event programme. Business-facing content highlighted networking, partnership discussions, and opportunities to connect with the FundedTrading team.

The campaign used carousels, promotional posts, and short videos to present these topics across its channels. Meeting-focused content encouraged attendees to arrange conversations ahead of the event.

Across Instagram, YouTube, and LinkedIn, FundedTrading made 64 Expo placements, including 34 videos. YouTube Shorts and Instagram Reels recorded a combined 79K+ views. The most viewed Short, promoting 50% off Expo tickets with code FT50, reached 20,168 views.

Social figures come from public post data on each platform. Reach, impressions, Stories, and saves are not included, so the totals above are a minimum.

FundedTrading promoted the discount code FT50, giving its audience 50% off visitor passes. Event posts and articles placed the code next to the registration link, so readers could book a pass in one step.

Karol Cempa, CEO of FinMedia Group, spoke at the Expo on "What Prop Firms Really Want: The Ideal Trader Profile." The campaign promoted the session in the run-up to the event, giving traders a reason to be in the room.

Before the Expo, FundedTrading invited prop firms, technology providers, platforms, and service businesses to book meetings with the team about media coverage, listings, and partnerships.

On site in London

FundedTrading ran its own stand at Old Billingsgate, where traders could scan in to the Expo giveaways and businesses could book meetings with the team. FundedTrading also presented on the Industry Insiders' Stage and met FundedTrading Awards 2026 winners at their stands, including Bookmap, Tickblaze, and FXIFY.

The London campaign combined editorial coverage, email, social video, and partner giveaways into one push around the Expo dates.

The results: 79K+ video views across 64 social placements, 9 articles and event pages across 5 FinMedia Group sites, 24,575 email deliveries, and 1.5K+ traders joining giveaways backed by partner prop firms.

For organisers planning future industry events, FundedTrading offers media partnership opportunities spanning editorial coverage, email marketing, social media, video content, and community engagement.